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The Story of My First Product Review April 07 2015, 1 Comment

My teenager son, a go-kart driver, was going to race near Salt Lake City.  His father was planning on taking him, but due to a last minute emergency I was activated.  
A quick check on airline ticket prices, then on my checking account balance made me decide on driving.  It is about 12 or so hours of driving, but saving on rental car and at least the cost of one plane ticket made the decision easier. When I told to my ex that I plan to drive, he offered his much nicer and newer Mercedes station-wagon to take. I agreed, since my old Nissan Maxima, tho in good condition, can have issues on a long trip like this.  
It was a mid July heatwave even at the coast, where we live. We decided to leave early, to take advantage of the morning coolness. After a few hours of drive it started to get hot outside. I asked my son, who knew the car better than I, to turn on the air-condition.  He did, but the air was not cold.  He did it again… still no cold air. By that time we were driving between Sacramento and Reno, and since it was Sunday, we could not find anyone to check on the air-condition and it was too late to turn back.  We had no other choice just to tough it out.  We packed up on icy drinks, sunscreen and off we drove to the scorching desert with windows down.  The windshield and our hair was filled with bugs, but we made it to the hotel.
Next morning I dropped my son at the tracks, and called around to have the air-condition serviced.  The only Mercedes Benz service in the area didn't have available appointment until Friday, so I ended up with a local shop who was nice enough to fill up the air-condition right away, while I waited.  After spending few hours and 150$, the cool air was still missing.  They tried, they called around, they apologized, but couldn’t figure it out. The weather should be cooler next day they said.  

Windows down I drove back to the tracks, by that time my hair permanently looked messy.  At the tracks the boys got hungry, so as a devoted mom, I volunteered to pick up some food for them.  
The small town center was a short drive away.  The fuel gauge showed that I had about a quarter tank of gas, but by the time I was close to the city, it started to blink, and the next intersection the engine stalled. Oh my god!  I freaked out. I was able to start the engine, and driving very slow turned toward a shopping center and parked at the lot.  I saw a pick up truck driving behind me, who parked close to me.  
Since English is my second language, and I harbor a heavy accent, generally I don’t like to talk to strangers. It took all my courage, but went to the truck asking him about the closest gas station.  He was a younger man, with two cute boys.  He explained, that I could buy a gas can at the store near by, and walk to the closest gas station.  I thanked him, and headed toward the store. I was already at the door, when they caught up with me offering a ride to the gas-station, if I don’t mind waiting while he picked up some snacks for the boys.  I told him I am even happy to buy them the snacks, but not only he didn’t let me to pay for the snacks,  he decided to buy the gas can for himself.  He argued, that my “fancy” car will smell like gasoline if I keep the gas can there, meantime he needed one for his truck anyway.

Then we drove to the nearest gas station, that was a good mile away.  It would have been really difficult to walk the distance in the 100+ heat.  I filled up the gas can, that he just bought, and we drove back.  He figured out how to operate the gas can, so the gasoline can be transferred into the car.  Whoever designed it, made sure it is difficult to use.
Fingers crossed I started the car.  It worked.
I thanked them, and off they went.  

As I was driving away, I realized I forgot to ask his name.  I recalled our conversation, and remembered he mentioned, that his wife, who is a “carrot top” works at the kart tracks as a nurse on duty.  Also, he told me that they were not from the city, they lived “on a ranch” in the valley.  
I kept looking for the “carrot top” at the tracks, but could not find her.  The last day I got lucky. One of the ambulance driver knew the “carrot top’s” name, although was not sure of the spelling of it.  

Once back at home I started to search Google to find out their address.  I wanted to thank them somehow for helping me out.  For my surprise, using the clues I had from our conversation,and  the misspelled name, I was able to find them.
But now I had a dilemma what to send them.  I wanted to show how much it meant to me, that he helped me out, and a simple thank you card, tho nice, but didn’t feel enough.  Then I was thinking about sending them a gift card to the store where we shopped.  However, I was completely broke.  
Just before my Utah trip I had to pay for the shipping of my new venture.  I designed and manufactured in China a super soft sheet set from bamboo velour fabric.  
Summer went by when finally I got my shipment, and the idea came.  I should send a set of my beloved sheets to thank my savior. So far only my friends and relatives tested them, and they all loved it, but this way I will have my first objective product tester.

I composed a letter and hoping for the best, I shipped them a King Sized set of the Denes&Co’s soft velour sheets.  This is the exact letter I sent with it.

For my surprise few days later I got a text message.

Fourteen days later I asked about their opinion again, and I was happy to read the following text.

I was very happy to read it.  In order to market my sheets I needed advertising.  Unfortunately, I exhausted all my funds so I rely only on product reviews and social media.  A good product review and track record is essential.  I waited four months before I asked them again.  

So… here we are.  Curious?  Do you want to check it out also?

Visit our store at www.denes.co

Thank you, and you will not be sorry, I can guarantee it.

 

 


Fourth Ad April 07 2015, 0 Comments

 

http://youtu.be/LBllojM9Xwg


Which Mattress Works the Best with the Denes&Co Soft Velour Sheets January 14 2015, 0 Comments

I started to use the Denes&Co soft velour sheets on a 10 years old Simmons Beauty-rest pillow top mattress.  Since the mattress started to sag, I placed a 2 inch thick memory foam on the top of the mattress, that I covered with a mattress pad before setting the bed with the Denes&Co sheets.   This settings worked, although every morning I had to adjust the memory foam top and the fitted sheet since they moved some during the night.

Then my boyfriend Jack Peterson, who is a DJ at a local radio station received a promotional Tempur-Pedic mattress from Mattress Discounters, and we covered it with Bed Gear mattress protector. This combo made the difference.  The soft Denes&Co sheets are just perfect on the Tempur-Pedic mattress.  The fitted sheet hardly ever moves during the night, and the Bedgear mattress protector is perfect to have that warm and dry sensation during sleep.   You have to try this combo too....


Fresh off the press... our holiday commercial. Enjoy. December 14 2014, 0 Comments

 

 http://youtu.be/GHT7CBSDmfA


Here is our second high budget commercial November 13 2014, 0 Comments

http://youtu.be/mIdmbhNMTqk

Check out our first ad November 13 2014, 0 Comments

http://youtu.be/xMmrjMGK6nA

The Idea October 27 2014, 0 Comments

When I talked about my idea and showed the prototype of my product to my friends, they kept asking how I came up with it.  Having a higher than average metabolism I have always sweated during sleep.  That was bearable, and I coped with it. However, when the menopausal night sweating was added to this you can imagine my life struggling through nights after nights.
I have tried everything:  Lighter pajamas, heavier pajamas, no pajamas, towels under me, under the sheets, over me.  Different sheets. Every sheets I used failed.  All cotton fabric, -high thread count, flannel or jersey - ended up being stuck to my back next morning.  I had to come up with a solution.
I started to search fabric types that absorb moisture the best, and that is how I found the bamboo fabric. The knitted bamboo/cotton blend velour was supposedly the best, and used often as cloth diapers for the sensitive baby butts. One local (American) online retailer was selling this kind of fabric, so I ordered few samples. I picked the softest one, and started to search for beddings from this kind of fabric.  Since I could not find anybody to sell sheets from knitted bamboo velour fabric, I decided to sew it myself.  It was exactly two years ago. In my storage I had an old Singer Sewing machine from the 1950-is, and with it’s help I sewn my first sheet set. It was a little off, here and there, but fit the bed and the pillows.  
I was excited to try it out.  I never forget the first night when I slipped between the soft knitted bamboo velour sheets and I melted into them. I had the nicest sleep for a long time. The tiny piles in the velour channeled away the moisture from my skin leaving only the dry sensation. It was like being a child again hugging my soft plush teddy bear, but this time the bear was hugging and covering me with its soothing softness. I was in heaven.
I had some leftover material, so I made a set for my then 14 year old son.  He loved it right away.  Next night just before I fell asleep in the softness of my bamboo velour sheets the eureka moment came.  I should share this experience, by creating the Knitted Organic Bamboo Velour Sheet sets and sell them on the market.  It took two years of hard work to have the product in my hand, but I enjoyed every second of it. I hope you will too.

First Post September 08 2014, 1 Comment

We are excited to finally launch our product.  It took a long time from the first idea to have the actual product on hand.

Here is our story.  The short version.

I was looking for a fabric that absorbs moisture better, than cotton.  I started to order samples  from fabric stores, visit local craft stores etc.

As I was searching I bumped into a store that carried fabrics made from bamboo. They claimed that bamboo is superior in moisture absorbency to many other types of fabric.  After reading more about bamboo used in textiles, I decided I want to try it.

It was Christmas time and I ordered 20 yards of bamboo/cotton velour fabric from an online store.  I dug out my old Singer sewing machine and by Christmas I had a King size set ready to test.

I loved it right away, although it was heavier and warmer than my cotton flannel set. But it was so much softer.  Once I changed my pajamas for a lighter one, or skipped it, I was in heaven.

I had enough leftover material to make a set for my teenager son. I expected a "whatever" attitude from him.  But he genuinely loved it. 

That was the moment when I knew we were in business.

It took me over a year to find the perfect bamboo/cotton blend, and a factory to make it.  We had to overcome many obstacles.

I was blessed finding good people to help me throughout the manufacturing process.  I will give more credit to them in this blog later.

This product was created by love, not greed.  

I hope it brings as much joy to your family as it does for ours.